Abstract: This paper is based on the statistical data of tourism development at County level. From nine aspects of “eating, accommodation, traveling, shopping, entertaining and transportation”, tourism resources, ecological environment and public services, the index system of the allforone tourism is constructed.The coefficient of variation is used to determine the weight of the elements, the importance of each tourism element is investigated, and the tourism performance of the whole area is analyzed by multiple regression analysis to investigate the input of the whole tourism elements. The results showed that:in the evaluation of allforone tourism factors, the scores of economic factors in developed areas are generally higher than those in underdeveloped areas. In the developed areas, tourism investment is more reasonable. As tourists are more inclined to experience in depth, touristaccommodation, tourist attraction and tourism shopping have significant positive effects on tourism performance.Forest coverage should not unilaterally determine the environmental attractiveness,and increasing urban greening investment will play a positive role in promoting tourism environment and increasing tourism attraction. Finally, from the government level, stakeholders and ecological environment, some countermeasures and suggestions are put forward to promote the development of the allfor one tourism.

Key words: county, allforone tourism, tourism elements, tourism performance, coefficient of variation, multiple regressions

摘要： 从“吃住游购娱行”、旅游资源、生态环境、公共服务等方面构建全域旅游的指标体系，通过变异系数法确定要素权重来考察各旅游要素的重要性，并通过多元回归分析对全域旅游发展的绩效进行评价。结果表明：在经济发达地区，各要素得分普遍高于经济不发达地区，旅游要素投入更为有机组合；住宿、吸引物及购物对旅游绩效有显著正影响，游客更倾向于深度体验；森林覆盖率不能单方面决定环境吸引力，加大城市绿化投入对提升旅游环境吸引力有积极作用。从政府层面、利益相关者及生态环境等方面提出促进全域旅游发展的对策建议。

关键词: 县域, 全域旅游, 旅游要素, 旅游绩效, 变异系数, 多元回归