Abstract: In the past few years,the Chinese government has issued a succession of policies to support and encourage the national culture to “go international”. And Baishezhuan, one of the four classical Chinese folk legends, has accumulated a lot of literary and cultural prestige after a long life of its existence. So, against this background,theevolutionand international diffusion of Baishezhuan are studied from the perspective of Jakobson intersemiotic translation, and the influence of ideology on translation strategy is explored as well, in hopes of facilitating our understanding of the theory of intersemiotic translation, developing Chinese folklore better, and carrying forward Chinese traditional culture internationally.

Key words: Baishezhuan, intersemiotic translation, ideology, evolution, international diffusion

摘要： 近年来我国政府出台了一系列政策，支持和鼓励中华文化“走出去”。《白蛇传》历经千百年的洗礼，传诵至今，魅力无穷，有很深的文化价值。本文从雅各布森 “符际翻译”理论视角研究白蛇故事的演变与对外传播，探讨意识形态对翻译策略的影响，以便加深读者对“符际翻译”理论的理解，更好地开发中国民间传说，把中国传统文化发扬光大，丰富世界文化内容。

关键词: 《白蛇传》, 符际翻译, 意识形态, 演变, 对外传播