Abstract: Cultural selfconfidence represents the affirmation and persistence of cultural value. Under the background of globalization, firm cultural selfconfidence is an important guarantee to enhance overall national strength, an effective means of sustaining social harmony, and the basic requirement of guarding spiritual home.In the era of globalization, Chinas cultural selfconfidence faces multiple challenges, such as the western countries value output,competing for discourse power,media expansion and network culture hegemony. To reconstruct Chinese cultural selfconfidence, it needs to be based on the principle of “keeping the original in mind, absorbing external culture and looking into the future” and explore feasible paths from holding the roots, strengthening the soil and activating the motive force.

Key words: globalization, cultural selfconfidence, value, challenge, road

摘要： 文化自信表征着对自身文化价值的肯定与坚守。全球化背景下，坚定文化自信是提升综合国力的重要保障，是维系社会和谐的有效手段，也是守护精神家园的根本要求。我国的文化自信在全球化时代面临着西方国家价值输出、话语争夺、传媒扩张、网络霸权等多重挑战，重塑中华民族的文化自信，需要以“不忘本来、吸收外来、面向未来”原则为基础，从守住根脉、厚植土壤、激活动力等层面探索可行的路径。

关键词: 全球化, 文化自信, 价值, 挑战, 路径