Abstract: The customized passenger transport digital infrastructure construction service in Chongqing is an effective means to give full play to the comparative advantages of road passenger transport and further improve the overall service efficiency of comprehensive transport, and is the only way to accelerate the transformation and upgrading of road passenger transport under the reality of the passenger transport market becoming saturated. This paper systematically combs the current situation of the construction and development of customized passenger transport digital infrastructure in Chongqing, deeply analyzes the problems existing in the construction of customized passenger transport digital infrastructure in Chongqing, and puts forward strategies for the construction and development of customized passenger transport digital infrastructure in Chongqing. The development strategy is guided by the travel needs of the masses, making “people follow stations” become “stations follow people”, improving the efficiency and development quality of highway passenger transport service, and reshaping the peopleoriented, convenient and intelligent passenger transport service mechanism.

Key words: Chongqing; customized passenger transport; digital infrastructure construction;development strategy

摘要： 重庆定制客运数字基础设施建设服务是充分发挥道路客运比较优势，进一步提升综合运输整体服务效能的有效手段，是在旅客运输市场趋于饱和的现实状况下加快推进道路客运转型升级的必由之路。系统梳理重庆定制客运数字基础设施建设发展现状，分析存在的问题，提出以群众出行需求为导向，让“人跟站走”变成“站随人走”，提升道路客运服务效能和发展质量，重塑人本化、便捷化、智能化的客运服务机制等策略。

关键词: 重庆市；定制客运；数字基础设施建设；发展研究