Abstract: Digital ideology is the product of the combination of digital technology and ideology， and is the latest form of ideological development. It has its own unique development law， showing the development trend of ideological and digital construction of digital technology. Digital ideology has improved the communication power， awareness， acceptance and value remodeling ability of ideology. At the same time， it also makes the mainstream ideology face greater risks and challenges in the digital era， and the dissemination and penetration of digital capitalist ideology such as digital imperialism， digital productivism and digital historical hypocrisy in the digital space more hidden， expansive and harmful. Under the logic of digital capital multiplication， the spread and penetration of digital capitalist ideology will impact the dominant power of mainstream ideology and dissolve the leading power and discourse authority of mainstream ideology. It is necessary to strengthen the digital ideological risk cognition ability of digital subjects， promote the digital transformation of mainstream ideology， establish a collaborative governance mechanism for digital ideological risk， implement the fullcycle supervision of digital ideological risk and other governance measures to eliminate digital ideological risk， so that the digital ideological ecology develops in a healthy and orderly direction.

Key words: digital ideology; development trend; risk perspective; governance direction

摘要： 数字意识形态是数字技术与意识形态相结合的产物，是意识形态发展的最新形态，有其独特的发展规律，呈现数字技术的意识形态化和意识形态的数字化转向发展态势。数字意识形态扩大了意识形态的传播面，提高了意识形态的认知度、接受度和价值重塑力，同时也让主流意识形态在数字时代面临更大的风险挑战，数字帝国主义、数字产消主义、数字历史虚无主义等数字资本主义意识形态在数字空间的传播渗透更具隐蔽性、扩张性和危害性。在数字资本增殖逻辑下，数字资本主义意识形态的传播渗透将冲击主流意识形态的主导权，消解主流意识形态的引领力和话语权威。要从增强数字主体的数字意识形态风险认知能力、推进主流意识形态的数字化转向、建立数字意识形态风险的协同治理机制、实施数字意识形态风险的全周期监管等治理措施消弭数字意识形态风险，使数字意识形态生态健康有序发展。

关键词: 数字意识形态；发展态势；风险透视；治理路向