Abstract: According to common prosperity required by Chinese path to modernization, this paper probes the urban-rural value distribution function in context of agricultural product supply chains, establishes a game model to describe rural common prosperity, analyzes influencing factors, and proposes promotion strategies. The findings can be concluded as follows: first, in context of agricultural product supply chains, operational indicators can be used rationally to describe dimensions such as efficiency, fairness, ecology, and guarantee of rural common prosperity; secondly, different kinds of factors influencing rural common prosperity should be comprehensively weighed. The green technologies will both improve the efficiency, ecological and bottom dimensions of rural common prosperity, but reduce equity performance dimension; thirdly, various strategies for rural common prosperity should be systematically implemented, which includes cultivating large-scale entities, promoting socialized services, and advocating green consumption intentions and behaviors, subsidizing agriculture and so on.

Key words: rural common prosperity; supply chain view; game model; promotion strategy

摘要： 根据中国式现代化的全体人民共同富裕要求，研究农产品供应链的城乡价值分配功能，建立博弈模型，刻画农村共同富裕，分析影响因素，提出推进策略。研究发现：可选取供应链运营指标来刻画农村共同富裕的效率、公平、生态和兜底维度；应综合权衡农村共同富裕的各种影响因素，如绿色技术会提高效率、生态和兜底维度，但不利于公平维度；应系统推进培育规模化主体、拓展社会化服务、倡导绿色消费、夯实农业补贴等策略。

关键词: 农村共同富裕；供应链视角；博弈模型；推进策略