Abstract: The microblog is an important window to carry out ideological and political education, and is also an important platform for college students to participate in the political and ideological education activities. Through the investigation of twelve universities in Zhejiang province, the official microblog, it is found that the use of microblog to carry out ideological and political education has made some achievements, but there are also some problems in the development, the innovation of the ideological and political education must actively carry out information management on the Weibo, strengthen the interaction with the students, and construct a microblog management team, promote the microblog to play a more active role in raising the level of Ideological and political education of college students.

Key words: college, official microblog, characteristics, problem, improvement strategy

摘要： 高校微博是开展大学生思想政治教育的重要窗口，也是大学生参与思想政治教育活动的重要平台。通过对浙江省12所高校官方微博的调查，发现目前高校利用微博开展大学生思想政治教育工作虽取得了一定成绩，但也存在一些问题。创新大学生思想政治教育工作必须积极做好对高校微博的信息管理，强化与学生的互动，并建构一支微博管理团队，推进高校微博在提升大学生思想政治教育工作水平中发挥积极作用。

关键词: 高校, 官方微博, 特征, 现实问题, 改进策略