Abstract: SWOT analysis is used to analyze vocational ideological and political theory courses based on specialty, to help accurately determine the situation facing the teaching reform process to reduce disturbances and obstacles. Through the use of PEST analysis method to analyze the opportunities and threats faced by the teaching reform in the external environment of political, economic, social and technological aspects, analyzes the internal systems were analyzed using internal value chain value chain analysis, the value of lateral and vertical value chain strengths and weaknesses in the chain. A SWOT analysis chart is located and four future development strategies are pointed out. On the basis of the analysis, the teaching reform in the future development trend is discussed

Key words: professional combination, PEST analysis, ideological and political course teaching reform, SWOT

摘要： 运用SWOT分析法分析基于专业结合的应用型高校的思想政治理论课教学，有助于准确判断面临的形势，减少教学改革过程中的干扰因素与障碍。本文运用PEST分析法分析了教学改革所面临的外部环境中政治、经济、社会和技术方面的机会与威胁，运用价值链分析法分析了内部系统中的内部价值链、横向价值链和纵向价值链上的优势与劣势，并将其在SWOT分析图上进行定位，指出今后的四种发展战略，在此基础上分析今后教学改革的发展态势。

关键词: 专业结合, PEST分析法, 教学改革, SWOT