Abstract: Chinese culture promotion is deficient for the in efficient guidance of academic research and support of culture (promotion) industry. The strategic positioning and implementation pathway to Chinese culture promotion has to center round the three hubs of Chinese culture promotion: the status quo, the pathways, and the framework, in which the solutions of the four key issues should be critically handled: surveys of the pathway to Chinese culture promotion, interactions between traditional quality culture assets especially philosophical thoughts and worldwide theoretical problems, designing and manufacturing of multimodal publicity films, and development of culture (promotion) industries. Only through such measures will set in the spring or even the summer of Chinese culture promotion.

Key words: culture promotion, positioning, pathway

摘要： 中国文化推广缺乏学术研究的引领和文化产业的支撑。中国文化推广的战略定位和实施路径应环绕三个枢纽展开：中国文化推广现状，中国文化推广路径，中国文化推广体系；着力解决好四个关键：文化推广路径调研，传统文化精品尤其是哲理思想和世界性理论问题互动，（多模态）影像片创意和精美制作，发展文化产业。只有这样，中国文化推广的春天甚至是夏天才会到来。

关键词: 文化推广, 定位, 路径