Abstract: Animation Tourism Cultural and Creative Industries are an efficient way which can give impetus to the propaganda, promotion, inheritance of Longevity Rock culture. Borrowing Forerunner Experiences development pattern, Freedom Exploration Form development pattern, Multiple Industries of Blending Linkage development pattern, Value Chain Cooperation of the same type industries development pattern can be used to develop the industries. Using the ways about constructing the Longevity Rock “Animation Tourism ” Cultural and Creative Industry park, designing the animation image, creating childrens literature and film works, launching the Hakka culture activities can be used to develop the industries.

Key words: Longevity Rock, animation tourism cultural and creative industries, the patterns of developing industries, the strategies of developing industries

摘要： 动漫旅游文化创意产业是促进万寿岩文化宣传、推广、传承、保护的有效方式，产业发展中可借用经验先导性移用发展模式、形式探索性自主发展模式、多产业交融性联动发展模式、地域性同类产业价值链协作整合发展模式进行产业发展规划。应采取万寿岩动漫旅游文化创意产业园区建设、特色动漫形象设计宣传、童话文学与动漫影视作品及影视后产品延伸推广、客家节庆文化活动介入推动等方式推动产业发展。

关键词: 万寿岩, 动漫旅游文化创意产业, 产业发展模式, 产业发展策略