Abstract: Through analysis of 1893 pieces of internet news between 2008 and 2013 about post90s college students by method of content analysis results showed that, the main reported tendency is neutral, the following is positive, then the negative news is least. Positive media images of post90s college students are publicly spiritual, innovative and creative, independent and selfreliant, thanksgiving and filial, party loving and patriotic. Negative media images are delinquent, weak and squeamish, immoral and waste.

Key words: post90s college students, media image, content analysis, pseudoenvironment, reported tendency

摘要： 采用内容分析法，对2008—2013年间以90后大学生为报道主题的1893则网络新闻进行分析。结果表明，90后大学生的新闻报道倾向均以中性报道为主，正面报道次之，负面报道最少；90后大学生正面媒体形象的主要特征表现为热心公益、创新创造、自立自强、见义勇为、感恩孝顺和爱党爱国，负面媒体形象主要表现为违法犯罪、柔弱娇气、道德失范和铺张浪费。

关键词: 90后大学生, 媒体形象, 内容分析法, 拟态环境, 报道倾向