Abstract: The Democratic Progressive Party was once more in power, so the communication across the straits entered into a complicated and changing period. The popularization of new media has provided a new possibility for the communication between the crossstrait youths. The current communication on new media between the crossstrait youths has not only made certain achievement, but also encountered difficulty. The event of ZHOU Ziyu and the emoticons war which triggered by the event has verified the arrival of Image Politics era, and predicted the significance of the image multimodal discourse in the communication on new media between the crossstrait youths. The image culture communication is helpful to dissolve the political resistance. The image multimodal discourse is helpful to reconstruct the communicative rationality. The image cultural identity is helpful to construct the social identity. The communication of image culture of new media is an effective path for promoting the exchanges and social identity between the crossstrait youths.

Key words: new media, communicative rationality, image culture, communication between crossstrait youths

摘要： 民进党的再次执政让两岸交流进入一个复杂多变的时期。新媒体的普及为两岸青年交往提供了新的可能。当前两岸青年新媒体交往有一定成效，但也面临困局。“周子瑜事件”及其引发的表情包大战验证图像政治时代的到来，预示影像多模话语在两岸青年新媒体交往中有着重要的意义。影像文化交往有助于消解政治对抗，影像多模话语有助于重建交往理性，影像文化认同有助于建构身份认同。新媒体影像文化交往是推动两岸青年交流与认同的有效路径。

关键词: 新媒体, 交往理性, 影像文化, 两岸青年交往