Abstract: With the political, economic, cultural and social development over the past four decadessincethe reform and opening up, media research has experienced four stages of starting, expanding, independence and prosperity. This paper first systematically sorts out thedevelopment stages of Chinese media research over the past 40 years, and reexcavates and organizessignificant events and achievements during the research. Then it dissects characteristics of different stages and elaborates on the specific contents and value orientation of the media research of them, demonstrating the important guiding role of media research in media practice.

Key words: the reform and opening up, media research, development course

摘要： 改革开放40年来，随着中国政治、经济、文化和社会的发展，传媒研究经历了起步、拓展、自觉和繁荣四个时期。系统梳理这40年来中国传媒研究的不同发展阶段，对曾经在研究中产生过重大影响的事件与成果进行了新的挖掘与整理，以此分析不同阶段的特色，论述各个阶段传媒研究的具体内容与价值取向，说明传媒研究对于传媒实践的重要指导作用。

关键词: 改革开放, 传媒研究, 发展历程