Abstract: SichuanTibet highway museum is a display platform reflecting the historical changes of SichuanTibet traffic， and also an important carrier for propagating the SichuanTibet and QinghaiTibet highway spirit. By taking the Kangding bank of Luding Dadu river extra large bridge as the research object， this paper uses SWOT situation analysis method， making a comprehensive analysis from the four dimensions of strengths， weaknesses， opportunities and threats. Based on the analysis， the paper combines the internal and external development environment with the location and operation of SichuanTibet highway museum， proposes concrete development strategies to promote the SichuanTibet highway museums planning， construction and operation.

Key words: SichuanTibet highway museum, site selection, SWOT analysis

摘要： 川藏公路馆（四川）是展示川藏交通历史变迁的集中展示平台，也是传播“两路”精神的重要载体。以选址泸定大渡河特大桥康定端为研究对象，采用SWOT分析方法，从优势、劣势、机遇和威胁四个维度全面分析。据此，将内外部发展环境与川藏公路馆（四川）选址和运营相结合，提出具体的发展战略，以期促进川藏公路馆（四川）的规划建设和运营工作。

关键词: 川藏公路馆, 选址, SWOT分析