Abstract: Automobile consumption is an important embodiment of the quality of life of relocated migrants in ethnic areas， and understanding this phenomenon will help provide inspiration for the highquality development of relocated areas. Based on the research of Hmong village in Yunnan， this study explores the deep mechanism of automobile consumption of relocated migrants in ethnic areas from the perspective of materiality and introduces the theoretical dimension of overlapping identity. The study found that immigrants realized that， first， cars have the function of improving mobility， which can help them cater to the family characteristics of the uninterrupted and loving children and achieve social identity; secondly， the car has the function of realizing lifestyle transformation， which can help people integrate into the mainstream narrative of a better life， construct a new peoples image， and realize local identity. As a result， immigrants generate car consumption behavior. The realization of this behavior relies on structural conditions such as external subject assistance， supporting welfare measures and moral feelings. The study believes that stimulating the identity needs of migrants， paying attention to the practicality of assistance measures， and promoting the coordinated participation of multiple subjects are feasible ways to promote the highquality development of relocated areas.

Key words: relocation and immigration in ethnic areas; automobile consumption; overlapping identities; substance; followup help

摘要： 汽车消费是民族地区搬迁移民提高生活品质的重要体现，理解这一现象有助于为搬迁地区实现高质量发展提供启发。基于云南苗村的调研，从物质性视角出发，引入叠合身份认同理论，探究民族地区搬迁移民汽车消费的深层机理。研究发现，移民认识到：汽车具有提升行动能力的功能，可以帮助自己迎合绵延不息、爱子慈幼的家族特征，实现社会性身份认同；汽车具有实现生活方式转型的功能，可以帮助自己融入美好生活主流叙事、建构新民形象，实现地点性身份认同。由此，移民产生汽车消费行为。该行为的实现依托于外部主体帮扶、配套性福利措施以及道德情感等结构性条件。激发移民的认同需求，注重帮扶措施的实用性，促进多元主体协同参与，是推动搬迁地区高质量发展的可行路径。

关键词: 民族地区搬迁移民；汽车消费；叠合身份认同；物质；后续帮扶