关键词: 高校, 蝲芾韡措施有效性分析, 对策

Abstract: Ecological changes brought about science communication media, so that a universitys crisis management produce new opportunities. Epidemic crisis in universities is taken as a case study of college empirical validity of crisis management measures. A binary discrete choice model built to predict the effectiveness of the measures based on the scores based on the regression results show that measures to deal with the crisis of universities should be focused on the implementation of the object at different times of crisis. More women than men favoring the crisis will promote the image of the university. After the crisis recovery measures and crisis response measures have a significant impact on the colleges s role in promoting the image of the crisis, and the impact of preventive measures before the crisis was not significant.

Key words: university, crisis management, measure effectiveness analysis, countermeasure