关键词: 网络话语权, 大学生, 媒介素养, 培育

Abstract: Nowadays, the network discourse power is becoming fiercer and fiercer. College students are the main force of the network, and the cultivation of their media literacy becomes an urgent problem to be solved. This right of discourse in network context under the media literacy education of the college students is challenged greatly: the invasion of western hegemony of Internet information; university network ideological construction lag; the sense of social responsibility of public media deletion; government network management oversight. The present situation of media literacy of college students is introduced. The use of media resources of the motivation, methods, effectiveness and ability to critical problems is analyzed. Finally, from the network discourse of the right to speak, initiative, the right of expression and supervision in four aspects, the media literacy education of the college students cultivate, an effective solution to the path is put forward.

Key words: network voice, college student, media literacy, cultivate