关键词: 新媒体, 交往理性, 影像文化, 两岸青年交往

Abstract: The Democratic Progressive Party was once more in power, so the communication across the straits entered into a complicated and changing period. The popularization of new media has provided a new possibility for the communication between the crossstrait youths. The current communication on new media between the crossstrait youths has not only made certain achievement, but also encountered difficulty. The event of ZHOU Ziyu and the emoticons war which triggered by the event has verified the arrival of Image Politics era, and predicted the significance of the image multimodal discourse in the communication on new media between the crossstrait youths. The image culture communication is helpful to dissolve the political resistance. The image multimodal discourse is helpful to reconstruct the communicative rationality. The image cultural identity is helpful to construct the social identity. The communication of image culture of new media is an effective path for promoting the exchanges and social identity between the crossstrait youths.

Key words: new media, communicative rationality, image culture, communication between crossstrait youths