关键词: 自媒体, 旅游, 舆情事件

Abstract: There are so many events of public opinions in travel market due to price fraud and overcharging customers after entering the times of WeMedia. The reasons to cause the events of public opinions are as follows: the sensitivity is the basis of thinking; the audiences strong moral intervention is the emotional foundation; and the failure in mediation by the supervision department of travel market is the emotional basis. The formation of public opinions in travel market contains three steps: the relay of communication of the netizens is the source of causing public opinions; network media s promotion is the critical point; and the mass media follow up and ultimately cause the event of public opinions. There are four strategies to cope with the events of public opinions in travel market: to improve media literacy of the staffs in travel market; to establish a reasonable management system of safety; to create the chain of quick response; and to have the consciousness of public crisis and management.

Key words: WeMedia, tourism, event of public opinion