关键词: 乡村振兴战略, 认同, 生成机理, 影响因素

Abstract: The strategic identity of rural revitalization refers to the process in which the public， especially the farmers recognize， approve and actively participate in the implementation of the rural revitalization strategy and its policy system based on their own interests and needs. The main body of rural revitalization is farmers. Only when the rural revitalization strategy is approved by the peasant group can they stimulate their subjectivity and endogenous motivation to participate in rural revitalization. The farmers’ identification of the rural revitalization strategy is affected by the subject and object of identification， the social dissemination of the rural revitalization strategy， the performance of implementation， the public psychological expectations and other synergistic factors， which restrict the implementation process of the rural revival strategy.

Key words: rural revitalization strategy, identity, formation mechanism, influencing factor