关键词: 旅游景观偏好, 照片色彩, 五台山

Abstract: The characteristics of tourism landscape preference are directly related to the decisionmaking of destination selection. Studying the characteristics of tourism landscape preference in Wutai Mountain can provide some references for the development of tourism in Wutai Mountain. This paper takes color analysis of traveling photos of Wutai Mountain by Honeycomb Travel Gateway as a technical means，uses content analysis method to classify Wutai Mountain landscape with 11 kinds of colors，and forms the corresponding relationship between color and landscape. Then，using social network analysis method to divide the core/edge part of tourism landscape preference，the results show that Wutai Mountains tourism landscape preference presents obvious hierarchical structure，which can be divided into three levels: focus group based on “primitive simplicity”; love group based on “small refreshing”; preference group based on “colorful”. In tourism development and marketing practice，Wutai Mountain should attach importance to the following aspects: reasonable development and protection of ancient buildings，strengthening the construction of prayer culture; establishment of nature reserves to protect forests and tourist attractions，and protection of “Qingliangshan”; development of new formats，and creation of a diversified experience atmosphere of Wutai Mountain.

Key words: tourism landscape preference, photo color, Wutai Mountain