关键词: “话语—历史”法；社会行为者表征理论；企业形象；《华尔街日报》

Abstract: This paper investigates how The Wall Street Journal, the US mainstream news media, portrays Huaweis corporate image. By adopting Ruth Wodaks DiscourseHistorical Approach （DHA） as the major theory and Van Leeuwens theory of representing social actors as the supplementary one, the paper analyzes the news reports from 2016 to 2021. The results indicate that ⅰ） theres a diachronic change in the news topics, from generally positive ones to generally negative ones; ⅱ） in the news discourse, “ingroups” and “outgroups” are distinguished to create tension between “Us” and “Them”; ⅲ） The Wall Street Journal uses different discursive strategies to portray Huawei as “emerging tech giant” “radical competitor” “stateowned/controlled company” “big threat”. The paper criticizes the alternative understandings of China and the Chinese company from the US mainstream news media and public opinions. The results also indicate that it is significant for a country and a company to focus on the “otherportrayal” of their images while maintaining positive “selfportrayal” of their images.

Key words: discoursehistorical approach; theory of representing social actors; corporate image; The Wall Street Journal