关键词: 廉洁文化；文化认知；文化认同；文化坚守

Abstract: To strengthen the construction of clean culture in the new era, it is necessary to constantly promote the clean culture “into the heart”. This study analyzes the process of constructing a clean culture at the psychological level of social individuals from three aspects: cognition, identification and perseverance. Cognition is the social individuals thinking shaping of the culture of integrity; identification is the emotional shaping of the honest culture by social individuals; perseverance is the will shaping of social individuals to the culture of integrity. From thinking to emotion and then to will, it reflects the development process of the culture of integrity in the social individual psychological level. On this basis, we further explore the current situation of a clean culture construction and propose corresponding improvement measures.

Key words: clean culture; cultural cognition; cultural identity; cultural adherence