Abstract: For individuals that participate in the cognitive activities，there is individual acceptance of external information and information processing in the human body. For the ideological and political theory course teaching audience (college students)，in accepting the teachers teaching ideological and political theory of information，the information is always in the process of cognition and cognitive schema checking and processing. From the dissemination of cognitive schema theory，three sectors are put forward to improve the ideological and political theory courses.

Key words: cognitive schema, information received, optimization

摘要： 参与认知活动的个体存在着个人接受外部信息并在人体内部进行信息处理的活动。作为思想政治理论课教学的受众（高校大学生），在接受教师传授思想政治理论信息时，其认知与信息始终处于认知基模核对与处理过程。为此，需从认知基模理论视角分析高校大学生思想政治理论信息的三种接受状况，探讨提高思想政治理论课受众信息接受效果的三个环节。

关键词: 认知基模, 信息接受, 优化