Abstract: The concepts of corporate social responsibility（CSR）and the negative effects of the lack of social responsibility are reviewed，and then the relationship between CSR and crisis combine with the roots of corporate crisis are further studied. By analyzing product quality，strategic management and public relations，it is concluded that lack of awareness of CSR is one of the root cause of the enterprise crisis. Finally it is summarized that crisis caused by the lack of social responsibility must be remedied by the social responsibility，and some feasible suggestions to corporate crisis management based on CSR are proposed.

Key words: CSR, crisis management, consciousness of responsibility, crisis root, dissolve the crisis

摘要： 梳理企业社会责任的概念界定和社会责任缺失的负面效应，结合企业危机产生的根源，深入挖掘企业社会责任与危机产生之间的关系。以产品质量、战略管理、公共关系为分析主线，得出企业社会责任意识缺失是企业危机产生的根源之一。由社会责任缺失导致的危机必须由社会责任补救才能有效化解，并提出基于社会责任视角的企业危机管理各阶段的可行建议。

关键词: 企业社会责任, 企业危机管理, 责任意识, 危机根源, 危机化解