Abstract: Based on the investigation in the main three Vietnamese training schools in Jing nationality region of Guangxi，a quantitative analysis of how language market value plays an important role in local “Vietnamese Fever” phenomenon is demonstrated by using SPSS18.0. Factor analysis shows there are three kinds of language market value in Jing nationality region，namely，practical evaluation，emotional attitude evaluation and language benefit evaluation. The research also displays the differences of language market value evaluation among nationality and gender groups，further showing how language market value evaluation is manipulated from language economic，ethno psychological and geographical perspectives.

Key words: Jing Nationality, Vietnamese, language market value, economics of language

摘要： 基于对广西京族地区三所越南语培训机构的实地调研，采用SPSS18.0进行定量分析，反映出语言市场价值在当地的“越南语热”中发挥着重要的影响。因子分析归因出京族地区越南语市场价值评价的三种类型：实用性评价、情感态度评价和语言收益评价。研究探讨了越南语市场价值评价类型在民族、性别等组别上的差异，显示出越南语市场价值评价受到语言经济性、民族心理性和区域地理性等动因的支配。

关键词: 京族, 越南语, 语言市场价值, 语言经济学