Abstract: The arrival of the era of big data has become an indisputable fact, also proposed the new challenge to the ideological and political education. Ideological and political education should come up to adapt to the development of the courage, to adapt to the large data, establish the new concept of ideological and political education; strengthen the large data, develop the new position of the ideological and political education; refine the large data, create a new system of ideological and political education, to achieve new development in the age of big data of ideological and political education in universities.

Key words: the age of big data, ideological and political education, development

摘要： 大数据时代的到来已是一个不争的事实，对高校思想政治教育提出了新挑战。高校思想政治教育应该拿出适应时代发展的勇气，适应大数据，树立思想政治教育新意识；强化大数据，开拓思想政治教育新阵地；凝炼大数据，创建思想政治教育新制度，实现大数据时代高校思想政治教育的新发展。

关键词: 大数据时代, 高校思想政治教育, 发展