Table of Content

31 October 2014, Volume 14 Issue 5

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Ecological Thoughts on Marxs Alienated Labor Theory and Its Modern Revelation

LI Changying， JIANG Xiyong

2014, 14(5):  1-4. 

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Ecological thoughts appeared in 1844 Economic and Philosophical Manuscripts. Marx believed that the real cause of the alienation of the relationship between human beings and nature is the alienation of human beings， but the alienation of labor which is a connection between people， exacerbated antagonism between man and nature. Alienated Labor Theory analyzes the relationship between man and nature on the perspective of labor， showing Marxs double ecological concerns. The Marxs Alienated Labor Theory was combed. The alienated labors looming ecological implication was analyzed. Modern revelations of Marxs alienated labor were explored to promote ecological civilization and construction of beautiful China.

Social Participation in the Rightminded Officials Complex

WAN Zhengyi

2014, 14(5):  5-8. 

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“Rightminded official” plays a very important role in Chinese feudal culture. Nowadays, the common man still has full expectations of “motherhood officials”. After The 3rd Plenary Session of the 18th Central Committee of the Party, there is a frenzy about nation governance system and its capability in the whole society. However, the rightminded official complex has a bad effect on motivation of the common man in social participation. Its also not good to establish nation governance system. In order to build a real positive nation governance system with much motivation, its necessary to build up citizens social participation awareness and change them from present critics to social participants.

Building on Synergy Innovation Mechanism of College Students Ideological and Political Education

WANG Hongxian, YANG Yueming

2014, 14(5):  9-12. 

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Innovation mechanism of ideological politics education for college students based on the educated came from new education theories. It was the result to research the different ways of ideological and politics education. It also palyed a part in education effect persistently. Three problems around profession, management and campus culture should be researched: ideological politics education literacy of professional teachers; systematic manegement mechanisn of ideological politics education and the campus culture which play a part on ideological politics education, so more places could be got for ideological politics education.

Research on the Development of Ideological and Political Education in Colleges and Universities under the Age of Big Data

WANG Xiaobin

2014, 14(5):  13-16. 

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The arrival of the era of big data has become an indisputable fact, also proposed the new challenge to the ideological and political education. Ideological and political education should come up to adapt to the development of the courage, to adapt to the large data, establish the new concept of ideological and political education; strengthen the large data, develop the new position of the ideological and political education; refine the large data, create a new system of ideological and political education, to achieve new development in the age of big data of ideological and political education in universities.

Profit Model of Urban Rail Transit: Reviews and Ideas

LI Xusheng, CHEN Xin

2014, 14(5):  17-20. 

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To resolve the problem of shortage of construction funds for urban rail transit, the existing profit model of urban rail transit on the basis of previous research is summarized, and further innovative profit model is explored, and a research framework of the profit model based on internalization of external benefits is established.

Development Planning of Waterway Logistics in Yunnan Province from Comprehensive Transportation Perspective

CHEN Jian1, SHAO Yiming1, FU Zhiyan2, LIU Shuai3, 4

2014, 14(5):  21-24. 

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Waterway logistics was a comprehensive activities by integrated with warehousing, packaging, loading and unloading, circulation processing and logistics information processing, and other functions based on waterway transport to meet the needs of social development. Taking Yunnan province as an example, development opportunities of waterway logistics were reviewed. And then the present situation and characteristics were arranged. From the perspective of comprehensive transportation, the planning idea of “three jump out” was presented. The channel, transportation system, nodes and port of waterway logistics were planned. Finally, the relevant implementation measures were suggested.

Study on Vessels Economic Viability Verification Method under Drastic Fluctuation of Crude Oil Price

CHEN Feier, DAI Lei

2014, 14(5):  25-30. 

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Through the analysis of factors which have a significant effect on vessels economic viability, RFR (Required Freight Rate) was selected as the evaluation indicator. Because RFR has the least error compared with other economic viability indicators. Furthermore, the verification oil prices ARCH effect was conducted. Then a method to verify vessels economic viability during drastic oil price fluctuation was proposed. The feasibility of applying vessels economic viability method was then validated against the case of the Vessel Ocean Universe, indicating that the proposed method can better fulfill the requirements of vessels economic viability under drastic oil price fluctuation.

The Exploration and Practice of Training of Outstanding Engineers of Vehicle Specialty

LI Yaohua1， LIU Jingyu1， YU Qiang1， YANG Yang1， FENG Yingchun2， XING Zongzhi2

2014, 14(5):  31-33. 

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The training of outstanding engineers of vehicle specialty between the school of automobile of Changan Univeristy and Zhejiang Geely Holding Group and Higer Bus Company Limited is introduced. And according to the exploration and practice， some suggestions about the school-company cooperation to train outstanding engineers are given.

Research to the Law of Credit Card Fraud

WANG Yijue

2014, 14(5):  34-37. 

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There are a number of confusions and disputes with definitions of Credit Card Fraud. First, the cardholders connotation and the classification should be defined and re-classified. Second, in fact, the qualitative of “Stealing Credit Card and Using It” is a kind of Credit Card Fraud, it is not a provision of attention but a legal fiction. Then, Malicious Overdraft crimes regarded as a kind of Credit Card Fraud still has rationality, so there is no need to let Malicious Overdraft crimes become a new type of crime for the moment. Finally, through the study the subjective and objective characteristics of the Credit Card Fraud, conclusion is drawn that criminal cessation pattern can be existed in this crime.

Eritrea / Yemen Islands Sovereignty Dispute Arbitration Review

HUANG Ying

2014, 14(5):  38-42. 

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The arbitration between Eritrea and Yemen is another important award concerning the territorial sovereignty delivered by the Permanent Court of Arbitration in Hague after the award of Palmas Island, and it is the first case involving the territorial dispute between an Asia country and an African country. The award is accepted and abided by the parties, establishing a good model of resolving the disputes through the international judicial authorities. The tribunal in this case made some innovations and breakthrough about the doctrine of critical date, historic title and historic consolidation, and provided some guidance and reference to the disputes China involves with the neighboring states.

Governance on the Problem of Assembling a Crowd Robbery & Theft in Song Dynasty

FENG Zhiwei1, LIU Zhisong2

2014, 14(5):  43-47. 

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In Song Dynasty, the phenomenon of assembling a crowd robbery and theft occurred frequently, which not only destroyed the dynasty ruling order, but also seriously affected the development of the economy and society, thus becoming one of the serious social problems. The problems of assembling a crowd robbery and theft are mainly due to the rulers of the oppression and enslavement of people, and the direct performance of the main reasons on inappropriate national policies, social unrest, and so on. The face of large-scale assembling a crowd robbery and theft cases, rulers in the governance process were not consistently suppressed but with the use of combat and to appease. They had adjusted the inappropriate policy to avoid the more large-scale outbreak of the uprising at the same time, and got the continuation of the dynastys rule.

Copyright Law Perspectives of Song Cover Behavior --Taking the Cover Incident of LI Daimo as an Example

TAN Ling

2014, 14(5):  48-50. 

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To some extent, covering disputes are due to some conflicts which are between copyright private rights and the right of public resources to obtain. Under the existing law, it is difficult for fair use system and statutory license system to balance the copyright owners, the performers and the public interest. Copyright law should retain the original legal license of recording product, delete provisos and expand the legal license use of performers, in order to balance the rights of society’s bodies such as copyright owners, the public and the performers.

Organization Structure of Diversified Enterprise and Performance --Study on the Samples from Sichuan and Chongqing

ZHOU Qiang1, XIE Shaolong2, LIU Fei3

2014, 14(5):  51-54. 

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Multidivisional structure improves the performance of diversified enterprise in the theoretical literature. The relationship between organization structure and performance of diversified enterprise was studied based on the 81 samples from Sichuan and Chongqing enterprises in 2012.With the methods of singlefactor analysis of variance and multiple regression models, it is found that multidivisional structure improves the performance of diversified enterprise better than Uform and Hform. At the same time, it is also found that the higher degree of diversification, the lower performance of diversified enterprise.

An Incomplete Static Game Analysis of Commercial Banks Operational Risk and Its Extension

LIN Longteng

2014, 14(5):  55-58. 

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From the status of operational risk control and management of Chinese commercial banks, the role of some important practical factors which affect both sides of the game to maximize their utilities in the game process is analyzed，and some effective suggestions to make the supervisory side actively perform the supervisory duties are proposed and the potential responsible party to give up the strategy of fraud or dereliction of duty is urged.

The Influences of Hainan Hot Springs Tourists Healthy Lifestyles on their Psychological Wellbeing

DENG Jun1, WU Na2, FU Anguo3, HU Jing4

2014, 14(5):  59-62. 

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The empirical study on the hot spring tourists in Hainan International Tourism Island has showed that tourists possess distinctive psychological wellbeing including six dimensions labeled with selfpleasure, relax, lifevalued, life satisfaction, enjoyment and selfcontrol. The tourists healthy lifestyles consist of three aspects, i.e. eating habits, medical care and stresscoping, which reasonably divided the tourists into two types－healthenthusiastic type and healthoptimistic type. The findings above indicate that healthy lifestyles can be used to be an efficient market segmentation tool and effective marketing strategies aimed at attracting tourists with different healthy lifestyles to experience psychological wellbeing.

Review of the Recent Foreign Researches on Cooperative Governance

CHEN Hanhui

2014, 14(5):  63-70. 

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Based on the databases of EBSCO and SpringerLink, the recently foreign researches on cooperative governance with the main line of “Conception, Choicemaking of organization forms, Interior governing Researches” are reviewed, the basic trends in current research on foreign cooperative governance are presented, the transition of cooperative interior governing regulations and the shortage of relevant theories are revealed, and finally some advice for the future boom of cooperatives is put forward.

Evolution of Desirous Subject from Natural Attribute to Social Attribute in Philip Roths Novel

QIAO Chuandai

2014, 14(5):  71-73. 

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Desire is an important theme running throughout the USA writer Roths novels. In his early works, the subjects emotional desire is prominent in the process of being assimilated; his middle works mainly highlight the subjects carnal desire in its search of self identity; his later works turn to describe the selfactualization of the protagonist. Thus transferring from the natural attribute prompted by instinct to later social attribute, Roth has deeply analyzed the complicated internal world of the characters.

A Spiritual Ecocritical Approach to “Bartleby the Scrivener”

LI Shicun

2014, 14(5):  74-77. 

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Melvilles “Bartleby the Scrivener” is a short fiction with deep implications of modern ecology. The setting of the fiction, Wall Street, is a place with numerous high walls, where the working place is closed and depressive, and the nature of the work is mechanical and wearisome, thus presenting a picture of modern wasteland. Living in the world of walls on Wall Street as well as the spiritual walls created by himself, Bartleby has become a “lost lamb” with an illbalanced spiritual ecology. We must keep a good watch on our spiritual homeland if we are to maintain a harmonious unity between man and nature, man and society, man and himself in face of the great impacts of the modernist movement.

A Review of Domestic Studies on Shakespeares Rhetoric in the Past Two Decades

XIE Chunhui, XIE Shijian

2014, 14(5):  78-81. 

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Shakespeares rhetoric has drawn more and more attention in the field of Shakespeare studies. A survey of the related studies at home since the late 20th century was made from the point of view of research objectives, methodologies and theories. It was fomd these studies, being confined to the traditional rhetorical view, have neglected the dynamic process of rhetorical communication, without applying interdisciplinary theories and methods for indepth analysis of the dynamic psychological mechanism behind the rhetorical communication from the perspective of cognitive.

Analysis of Emilys Subjectivity in Othello

LUO Chunxia, CAO Qing, LI Bai

2014, 14(5):  82-85. 

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Othello, one of the most famous tragedies of Shakespeare, is not only a tragedy of love and marriage, but also a tragedy of females fate. Emily is a foil, but she plays a certain part and occupies an important position in this play. Emilys subjectivity in patriarchal and masculine society is analyzed according to the female literature criticism. The awakening, rising and fighting of her subjectivity and reasons of her tragic fate as a female are explored.

Living in Between Dreams and Reality --The Children Images in Frank OConnors Short Stories

ZHANG Wei

2014, 14(5):  86-89. 

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Frank OConnor is a very famous Irish short story writer in the 20th century. A large number of his almost 200 short stories take children as the major characters. Based on this kind of stories, the children images, which are innocent “mothers boy” and lonely “illegitimate children”, are analyzed. The profound cultural and social connotation is unearthed in order to have a further understanding of the living conditions of common people in Ireland.

Return to the Selfhood, Praisesong for the Life --Cultural Identity Establishment in Praisesong for the Widow

JIANG Yan, SUN Ni

2014, 14(5):  90-92. 

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Praisesong for the Widow is the third novel of Paule Marshall, and it is also the last one of her autobiographical trilogy. Under racial and sexual oppression, the CaribbeanAmerican black women suffer from the difficulties of establishing their identities. The reasons of Aveys losing cultural identity and the process of finding her identity from postcolonial feminist perspective are analyzed. Marshall emphasizes that only if black women respect the past and recognize their national culture and traditional rituals can they succeed in establishing their cultural identities.

Minor Characters and Gender Identity in Orlando

LI Lei

2014, 14(5):  93-96. 

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Orlando by Virginia Woolf is a fantasy in which sexual identity is explored profoundly and ahead of its time. Even the minor characters in it, including the first love Sasha, the wooer Archduke, the friend Nell and the husband Shelmerdine, who play important roles in the evolvement of Orlandos sexual consciousness, challenge gender norms in their distinctive ways. In the light of gender study and feminist theories, they offer us a new perspective to understand Woolfs view of gender issues.

Analysis of Supermoral State in Confucianism

GUO Dejun

2014, 14(5):  97-100. 

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The realm of life which Confucianism pursues is not confined to moral realm， but surpasses moral realm and has more spiritual space. In this condition， people have a perfect life experience， and achieve a carefree mental state which merged into heaven and earth. By analysis， the combination of unity of heaven and human being and the holistic explanation for existential condition of human being and cosmic generation and the attention centered on inner experience of human being and the multimeaning of some philosophical categories in Confucianism is the important philosophical base for the generation of supermoral state.

Connotation and Meaning of WANG Yangmings Proposition of “Mind Is Principle” --Thoughts after Reading “Chuanjilu”

CUI Qilin

2014, 14(5):  101-103. 

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In the system of WANG Yangmings heartmind theory, “Mind is Principle” is the first proposition of all his philosophic thinking and is the premise foundation to understand the “Extension of Innate Knowledge” and “the Unity of Knowing and Doing”. The proposition of “Mind is Principle” contains three intensions, namely, the definition of mind and principle and the relationship between the mind, principle and the object. This proposition not only challenged the authority of NeoConfucianism, but also has significant and profound effect on all aspects of the later generations, such as the aspects of academy, morality, politics and culture.

On Korean Policy towards Qing in Injo King Period --Taking “Tune Food Order” Events and “Sudden Death of Prince” Event as Focus

JIA Jia

2014, 14(5):  104-107. 

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With the view of barbarous Chinese, Korean always looked down upon the Manchu. After the two sides established vassal relations, Injo king still adhered to the antiDPRK policy, with affairs on the surface but boycott in secret. After Manqingruguan, its view on the Qing court didnt change, the decree continued to delay its prevarication and the continuation of the policy to Xiao Zhong, “tune food order” events and “sudden death of Prince” event were the proof of that.

On the Development of Modern Education in Tongling

YAO Xuemei

2014, 14(5):  108-110. 

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The education reform has greatly promoted the development of Chinese modern education during the New Deal at the end of Qing Dynasty. Abolition of Imperial Examination System is an important milestone in China on the path of development of education. When the country has set off a wave of founders of modern school, Tongling modern education has also been greatly developed in Anhui. Based on the related information, the status of development, characteristics and influence of modern education in Tongling are analyzed.

The Necessity of Developing Chinas Public Diplomacy in the New Time

XU Jin

2014, 14(5):  111-114. 

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It is the first time for public diplomacy to appear in the most important political documents of Chinese Communist Party—Report to the Eighteenth National Congress of the Communist Party of China. Public diplomacy becomes a new thought of Chinese diplomatic development for the next decade. It is necessary for China to enhance public diplomacy in the new time. Firstly, public diplomacy is the inheritance and development of diplomatic thoughts with Chinese characteristics. Moreover, it is an urgent demand to carry out public diplomacy in order to eliminate the negative public opinion. It is also the core of realizing the dream of world. Finally, to create a good international environment, China should go out initiatively and shape the image of a great power of responsibility for China actively.

Exploration of Professional Ethics to Build on College Counselors in the Context of Specialization

ZHAO Hong

2014, 14(5):  115-118. 

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Professional ethics is important to good ethics order formation in specialized practice of college instructors. it is difficult to form for consensus of professional formation and professional community, for which it will be a choice to create counselor professional ethics. Instructor specialized ethics is formulated which should revolve “to cultivate moral talent” the basic task, guiding and promoting counselors to train their professionalism in specialization, fostering professional consciousness, enhancing their consciousness of compliance with professional codes of conduct and improving their service and education level.

Empirical Analysis of the Factors that Influence the Knowledge Transfer of Mentorship in Universities

LIU Yingzhen

2014, 14(5):  119-122. 

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Mentoring model is an effective approach for transferring tacit knowledge in universities. Generic factors that influence knowledge transfer are discussed. Then Analytic Hierarchy Process and Delphi Method are used to construct a hierarchical structure model to abstract the factors that influence knowledge transfer within a university in Jiangsu Province and Weighted Ranking Method is used to analyze these factors. The results shed light on how to improve the efficiency of knowledge transfer between mentors and students in universities.

Innovation of Teaching Education Model

YANG Jixiang, LIN Zhi

2014, 14(5):  123-125. 

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To cultivate innovative talent is the urgent needs of the development of the times, and the innovation of educational model is an important initiative of cultivating innovative talents. Therefore, teachers exploring innovative educational model is an important issue in the development of talents. The author has practiced and explored in a longterm, summed up the following educational innovation modes: (1) helping students grasp the strategy of handling intellectual content; (2) balance between knowledge and learning methods; (3) minimizing the teaching content and teaching content into real life experiences and background.

Misquoting Horace and Beyond

ZHAO Shang

2014, 14(5):  126-129. 

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Horace, a prominent translator, poet and critic in ancient Rome, in his “Ars Poetica” made a comment about fidus interpres, which is so famous that it has been widely quoted by later translation researchers, but has had different, sometimes contradictory versions. The source of the comment on the one hand is traced and its original meaning and proper Chinese translation on the other is discussed. It turns out that Horace has long been misunderstood and misquoted, which is a typical instance of misinterpretation in interlingual translation.

The Research into English Translation of Chinese CultureSpecific Terms in the Political Text --Taking Speech by Premier LI on Boao Forum for Asia Annual Conference 2014 as an Example

CHEN Jingjing

2014, 14(5):  130-133. 

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The usage and translation of Chinese CultureSpecific terms in the political text was explored, with a case study of Speech by Premier LI on Boao Forum for Asia Annual Conference 2014. With an introduction of character of Chinese and the guidance of texttypology and functionalism, taking the examples of words, fourcharacters, proverbs，sentences, the strategy of translating culturespecific terms were analyzed.

Context of Culture and Coherence in Translation

LI Hongyu

2014, 14(5):  137-140. 

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Context of culture provides important information for the understanding of a text. In the process of translation, the context of culture plays a significant role in deciding the language features of the target text as well as the semantic meaning of its lexis. The translator should pay full attention to the context of culture in order to achieve target text coherence.

A Discussion on the Strategy of Knowledge Dissemination Efficiency Based on Value Chain Perspective

LIU Tao1, WANG Mian2

2014, 14(5):  141-144. 

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Peerviewed periodicals in China encountered the situation of mass produced but low quantity and lack of influence. In order to establish the journals with international influence, and meets the needs of national R&D purpose, which needs the collaboration between scientists, editors, and information service providers. Enhancement of the efficiency of knowledge spreading is the key point of the cooperation. From the perspective of value chain analysis of the existing knowledge dissemination process, that the existence of long cycle and high cost is found, this restricts the knowledge share efficiency. The following strategies, increasing the development of internet prepublish platform, establishing virtual journals, optimizing the knowledge dissemination process, and reducing the costs are discussed. At the same time, strengthening the strategic cooperation between the information service providers creates a fast and high efficiency platform for knowledge share, which could provide intellectual support for the strategy of national R&D innovation.