Abstract: Beginning from the basic connotation of culture and soft power, the relationship between culture and campus culture, the national soft power and university soft power was discussed. It is believed that campus culture is the total wealth created in the process of the campus development, including spiritual culture, system culture and material culture. As a subset of culture, campus culture has three functions, including behavior oriented, integration and inheritance. It is a different expression with the same concept between campus culture and university soft power. The university soft power can be divided into guiding force, cohesive affinity, attractiveness and vitality.

Key words: college, campus culture, soft power

摘要： 从文化和软实力的基本内涵入手，探讨了文化与校园文化、国家软实力与高校软实力、高校校园文化与高校软实力的关系。高校校园文化是高校在办学发展历程中所创造的精神财富的总和，有精神文化、制度文化和物质文化三个层面的内容。高校校园文化作为文化的子集，具有行为导向、秩序整合和传播传承三大功能。高校软实力本质上就是高校校园文化的功能，可细分为导向力、凝聚力、吸引力和生命力。

关键词: 高等院校, 校园文化, 软实力