Abstract: Due to historical, political and other factors, the complex and diverse ecological patterns were formed in Taiwans culture.Which deeply impacts the development of Taiwan TV industry. Specifically, the blend of politics, economy, and the game of multi-cultural elements have made Taiwan TV industry a game field for the various social forces. Thus the special Taiwan TV cultural features are formed.

Key words: Taiwan culture, Taiwan TV industry, cultural cause, main character

摘要： 历史、政治等原因，形成了台湾社会复杂多样的生态格局，台湾电视业发展深受其影响。具体而言，历史和现实的变迁与地缘政治格局使台湾电视业成为各种社会力量的较力场域，多元文化因素的交融与博弈，形成其政经杂糅、规避风险、娱乐至上、注重伦理等鲜明的地域电视文化特征。

关键词: 台湾文化, 台湾电视业, 文化成因, 主体特征