›› 2016, Vol. 16 ›› Issue (3): 141-144.

Previous Articles    

Strategies of Attitudinal Resourceson Tourism Text Publication under the Background of Globalization

CHEN Xiaojin   

  1. (School of International Business, Zhejiang Financial College, Hangzhou 310018, China)
  • Received:2016-02-01 Revised:2016-03-14 Online:2016-06-01 Published:2016-06-15

全球化语境下旅游外宣文本态度评价的策略选择

陈小近   

  1. 浙江金融职业学院 国际商务系,杭州 310018
  • 作者简介:陈小近(1980—),女,湖北武汉人,浙江金融职业学院国际商务系讲师,硕士,研究方向:应用语言学、二语习得。
  • 基金资助:
    2016年度杭州市哲学社会科学规划常规性项目“全球化语境下杭州旅游英文宣传语篇中评价资源的对比分析”(Z16YD039)

Abstract: It is exceptionally feasible to analyze the tourist information text with the appraisal theory, which is attitudeloaded and interpersonal. Through comparison between two types of tourist information textsboth domestic and abroad, big differences are found that attitudinal resources, esp. appreciation resources distributed quite differently than another. As for the distribution of graduation resources, there are also many differences concerning the dimensions of intensification and quantification. Furthermore, attitudinal lexis is employed quite differently in these two discourses, which brings different interpersonal meaning and thus affects the effectiveness of the publicity for the tourism discourse.

Key words: appraisal theory, attitude, graduation, interpersonal

摘要: 旅游外宣文本作为一种富含人际情感和评价资源的语篇类型,以评价理论作为其话语分析工具是可行的。通过比较国内外旅游宣传语篇,发现二者在态度资源尤其是鉴赏资源的分布上差异较大,在级差资源分布上二者在量和度两个维度上选择不一。两种语篇在态度和级差的语义词汇选择上也有差异,由此决定了不同的宣传策略和人际情感意义,并影响了旅游文本的宣传效果,这样的对比分析为旅游外宣语篇提供了新的策略选择和沟通模式。

关键词: 评价理论, 态度, 级差, 人际意义