Abstract: Nowadays, the network discourse power is becoming fiercer and fiercer. College students are the main force of the network, and the cultivation of their media literacy becomes an urgent problem to be solved. This right of discourse in network context under the media literacy education of the college students is challenged greatly: the invasion of western hegemony of Internet information; university network ideological construction lag; the sense of social responsibility of public media deletion; government network management oversight. The present situation of media literacy of college students is introduced. The use of media resources of the motivation, methods, effectiveness and ability to critical problems is analyzed. Finally, from the network discourse of the right to speak, initiative, the right of expression and supervision in four aspects, the media literacy education of the college students cultivate, an effective solution to the path is put forward.

Key words: network voice, college student, media literacy, cultivate

摘要： 当今世界网络话语权争夺日趋激烈，大学生作为网络发言权的主力军，其媒介素养的培育成为亟待解决的课题。网络话语权语境下大学生媒介素养受到多种挑战，介绍大学生媒介素养现状，分析大学生利用媒介资源的动机、方式、有效程度和批判能力存在不足。从网络话语的发言权、主动权、表达权、监管权四个方面入手，为大学生媒介素养培育提出有效的解决路径。

关键词: 网络话语权, 大学生, 媒介素养, 培育