Research on the C2C Ecommerce Credit Problems and Countermeasures on the Background of Big Data

›› 2017, Vol. 17 ›› Issue (3): 72-78.

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Research on the C2C Ecommerce Credit Problems and Countermeasures on the Background of Big Data

YU Fang

(Department of Information Engineering, Anhui Economic Management Institute, Hefei 230031, China)

Received:2016-09-10 Revised:2016-10-03 Online:2017-06-01 Published:2017-05-29

大数据背景下C2C电子商务中的信用问题及对策

余芳

安徽经济管理干部学院信息工程系，合肥 230031

作者简介:余芳（1983—），女，安徽怀宁人，安徽经济管理干部学院讲师，硕士，研究方向：电子商务、信息安全。
基金资助:
安徽省高校省级优秀青年人才基金重点项目“C2C电子商务中信用问题研究”（2013SQRL111Z D）；安徽省振兴计划项目“高职类信息安全技术专业人才培养与教学模式创新性研究与实践（2014zdjy193）；安徽经济管理干部学院科研团队项目“信息的安全管理与决策支持”（YJKT1417T01）；安徽经济管理干部学院教研团队项目“信息安全技术教学研究团队”（YJTD201501）

Abstract

Abstract: With the C2C online shopping market prosperity, faithless behavior of buyers and sellers in transaction have occurred frequently, seriously affecting the healthy development of C2C ecommerce. Consumers who had shopping experience and sellers in C2C website are taken as the research samples. Through the survey the credit problems in C2C ecommerce in China are found, and the reasons of credit problems are analyzed. Finally countermeasures,such as improving the relevant laws and regulations on ecommerce, strengthening government regulation and faithless punishment,strengthening the authentication of both parties, building ecommerce credit information platform, strengthening the security of the network, improving the credit consciousness of all citizens in the background of big data, are put forward.

Key words: big data, C2C, ecommerce, credit, countermeasure

摘要： 随着 C2C网上购物市场的繁荣，交易中买卖双方的失信行为频频发生，严重影响着C2C电子商务的健康发展。以在C2C网站有过购物经历的网络消费者和商家为样本，通过问卷调查发现我国C2C电子商务中出现的信用问题，分析信用问题产生的原因，在大数据背景下提出健全电子商务相关的法律法规、加强政府监管和失信惩罚力度、加强交易双方的身份验证、建立电子商务信用信息平台、加强网络的安全性、提高全体公民的信用意识的解决对策。

关键词: 大数据, C2C, 电子商务, 信用, 对策

YU Fang. Research on the C2C Ecommerce Credit Problems and Countermeasures on the Background of Big Data[J]. , 2017, 17(3): 72-78.

余芳. 大数据背景下C2C电子商务中的信用问题及对策[J]. 重庆交通大学学报（社会科学版）, 2017, 17(3): 72-78.

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Research on the C2C Ecommerce Credit Problems and Countermeasures on the Background of Big Data

大数据背景下C2C电子商务中的信用问题及对策

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