Abstract: Huizhou is known as “township of the memorial arches” for its numerous arches with a long history and rich types. The functions of the arches developed from the original space boundary divisions to the construction containing the cultural meanings of architecture, label, filial piety, which is of farreaching significance for their reflecting the social development and the change of ideology of the old in Chinese. The remains of the arches through the changes of the ages are introduced. The excellent cultural genes embodied behind these arches: hard struggle, filial piety, anticorruption are discussed. With combination of the present characteristics, the cultural meanings of those excellent arches are activated so as to promote their contemporary values, endue them with new values and marked effects of the time.

Key words: Huizhou memorial arch, remains, culture connotation, contemporary value, activation

摘要： 徽州历史上因牌坊数量众多、历史悠久、类型丰富，被誉为“牌坊之乡”。牌坊的功能由最初的空间分界发展成为包含建筑、标榜、忠孝节义等文化内涵的古建筑，这些文化意蕴在一定程度上反映了我国社会发展及古人思想观念的变化，意义深远。介绍历经时代变迁的牌坊遗存，探讨牌坊背后隐喻的中国优秀传统文化基因——艰苦奋斗、讲求孝义、反腐倡廉。结合时代特征对牌坊优秀传统文化内涵进行活化，提升其当代价值，赋予牌坊新的时代价值和标示作用。

关键词: 徽州牌坊, 遗存, 文化内涵, 当代价值, 活化