Abstract: Under the background of the integration of culture and tourism, transportation and tourism, the trend of “transportation+culture+tourism” integration is obviously increasing. Based on RMIP theory, this paper analyzes the resources, market, image and products of YaanKangding Expressway. YaanKangding Expressways natural and cultural resources are rich, and have a strong demand for tourism. The design of highway culture and landscape, the Dadu River Bridge and the plan and design of SichuanTibet Highway Museum provide references for the integrated development of domestic transportation, culture and tourism.

Key words: RMIP theory, integration of culture and tourism, integration of transportation and tourism, YaanKangding Expressway

摘要： 在文旅融合、交旅融合发展的背景下，“交通+文化+旅游”融合发展趋势日益明显。结合RMIP理论，以雅康高速公路为对象进行资源、市场、形象与产品分析。雅康高速公路自然资源、文化资源丰富，旅游需求旺盛，其公路文化景观设计、大渡河特大桥和川藏公路馆的规划设计，为国内交通、文化、旅游融合发展提供了借鉴。

关键词: RMIP理论, 文旅融合, 交旅融合, 雅康高速