Abstract: Tourismled poverty alleviation is an important new industrialized antipoverty model. Tourism not only helps poverty alleviation，but also brings global population mobility and language contact，which has a lot of influence on the language life in povertyalleviated areas. Wulong District of Chongqing realizes poverty alleviation through tourism. This paper analyzes the overall situation，social differences，changes and causes of its language life based on real data through observation and interview. In the postpovertyalleviation era，it is necessary to make the tourism poverty areasbased language planning. The goal of the language planning is to promote the harmony of language life，the concept is language resources，and the content includes the promotion strategy of Mandarin，language function planning and language rights balance.

Key words: postpovertyalleviation era, language planning, language life, language poverty alleviation, tourismled poverty alleviation

摘要： 旅游助力脱贫的同时带来全球性人口流动和语言文化接触，对贫困地区的社会语言生活产生诸多影响。依据重庆市武隆区语言生活实态数据，分析其语言生活的总体状况、社会差异、变化及成因，认为围绕“后脱贫”治理阶段旅游扶贫的实施，有必要制定旅游扶贫县域语言规划，指出规划的根本目标是构建和谐的旅游扶贫县域语言生活，核心概念是语言资源，主要内容包括普通话推广方略、语言功能规划和语言权利平衡等。

关键词: 后脱贫时代, 语言规划, 语言生活, 语言扶贫, 旅游扶贫