Abstract: The characteristics of tourism landscape preference are directly related to the decisionmaking of destination selection. Studying the characteristics of tourism landscape preference in Wutai Mountain can provide some references for the development of tourism in Wutai Mountain. This paper takes color analysis of traveling photos of Wutai Mountain by Honeycomb Travel Gateway as a technical means，uses content analysis method to classify Wutai Mountain landscape with 11 kinds of colors，and forms the corresponding relationship between color and landscape. Then，using social network analysis method to divide the core/edge part of tourism landscape preference，the results show that Wutai Mountains tourism landscape preference presents obvious hierarchical structure，which can be divided into three levels: focus group based on “primitive simplicity”; love group based on “small refreshing”; preference group based on “colorful”. In tourism development and marketing practice，Wutai Mountain should attach importance to the following aspects: reasonable development and protection of ancient buildings，strengthening the construction of prayer culture; establishment of nature reserves to protect forests and tourist attractions，and protection of “Qingliangshan”; development of new formats，and creation of a diversified experience atmosphere of Wutai Mountain.

Key words: tourism landscape preference, photo color, Wutai Mountain

摘要： 旅游景观偏好特征与目的地选择决策直接相关，收集马蜂窝旅游网五台山相关旅游照片，采用色彩分析技术，形成11种色彩与景观的对应关系，运用社会网络分析法，划分旅游者景观偏好的核心/边缘部分。结果显示，五台山旅游景观偏好呈现明显的层次结构，可以分为三个层次：以“古朴”为基底的聚焦类景观群，以“小清新”为基底的喜爱类景观群，以“多彩”为基底的偏爱类景观群。据此，提出五台山旅游营销建议。

关键词: 旅游景观偏好, 照片色彩, 五台山