Abstract: The construction of the system guided by the network public opinion is the urgent need of reality, the inevitable requirement of history and the inevitable choice of value. Marxist view of public opinion and communication of public opinion provide profound theoretical support. And the characteristics and functions of the system itself provide important conditions for it. The perfect development of socialist system with Chinese characteristics provides basic guarantee for it. At present, we must further adhere to and improve the partys absolute leadership over the guidance of network public opinion, adhere to positive propaganda, on the basis of which to establish and improve the comprehensive management mechanism of network public opinion.

Key words: major emergencies, network public opinion, public opinion guidance, mainstream ideology, system construction

摘要： 重大突发事件网络舆论引导的制度建设是现实的迫切需要、历史的必然要求和价值的必然选择。马克思主义舆论观和舆论传播学为其提供了深厚的理论支撑，制度本身所具有的特性和功能为其提供重要条件，而中国特色社会主义制度体系的发展完善为其提供了基本保障。当前，必须坚持和完善党对网络舆论引导的绝对领导、坚持正面宣传为主，在此基础上建立健全网络舆论综合治理机制。

关键词: 重大突发事件, 网络舆论, 舆论引导, 主流意识形态, 制度建设