Abstract: Tourist therapy not only helps people overcome excessive role confusion and communication difficulties brought by the virtual life， but also assists people to treat all kinds of psychological and social problems such as “depression after trips”， and promote the recovery and development of individual psychological and social function. As a new technology of exploration and attempt， in the social affair service tourist therapy needs to follow the construction and development outlook， spiritual rising， the principle of free construction and regression， precise positioning of tourist therapy service scope， fully sensitive tourist therapy using limit， continuously promoting the social affair service in tourist therapy scientific， professional and normative.

Key words: tourist therapy, integration of culture and tourism, social affair, service mechanism

摘要： 旅游疗法不仅帮助人们克服过度虚拟生活所带来的角色混乱和交往障碍等问题，更协助人们治疗各类“旅游后抑郁”等心理和社会问题，最终促进个体心理及社会功能的复原与发展。作为一种新技术的探索和尝试，社会工作服务中运用旅游疗法需要遵循望性、精神攀升、自由建构和代入回归的原则，精准定位旅游疗法的服务范围，充分理解旅游疗法的运用限制，不断促进社会工作服务中旅游疗法的科学性、专业性和规范性。

关键词: 旅游疗法, 文旅融合, 社会工作, 服务机制