Abstract: To strengthen the construction of clean culture in the new era, it is necessary to constantly promote the clean culture “into the heart”. This study analyzes the process of constructing a clean culture at the psychological level of social individuals from three aspects: cognition, identification and perseverance. Cognition is the social individuals thinking shaping of the culture of integrity; identification is the emotional shaping of the honest culture by social individuals; perseverance is the will shaping of social individuals to the culture of integrity. From thinking to emotion and then to will, it reflects the development process of the culture of integrity in the social individual psychological level. On this basis, we further explore the current situation of a clean culture construction and propose corresponding improvement measures.

Key words: clean culture; cultural cognition; cultural identity; cultural adherence

摘要： 加强新时代廉洁文化建设，需要不断推进廉洁文化“入心”。从认知、认同、坚守三个方面剖析社会个体心理层面廉洁文化建设的过程。认知是社会个体对廉洁文化的思维塑造；认同是社会个体对廉洁文化的情感塑造；坚守是社会个体对廉洁文化的意志塑造。从思维到情感再到意志，体现廉洁文化在社会个体心理层面的发展历程。在此基础上，进一步探讨我国廉洁文化建设的现状，并提出相应的改进措施。

关键词: 廉洁文化；文化认知；文化认同；文化坚守