Abstract: Familiar phrases, as a special kind of fashion language, are generally spreading among social fields, producing various types of familiar phrase memes from the perspective of pragmatic functions of subjective expectations. Cognitive devices of familiar phrase memes triggering in verbal communication were tentatively interpreted and the subjective psychological intention and orientation of social value were explored. The research is therefore conducive to enhancing the speakers effectiveness of language expression, fostering their highquality capacity of public speeches, and promoting peoples awareness of familiar phrases and reexamination of their understanding in this linguistic phenomenon.

Key words: familiar phrase memes, pragmatic functions of subjective expectations, subjective psychological intention, orientation of social value

摘要： 口头禅是一种普遍传播于社会行业之间的另类流行语，并形成各种类型的口头禅模因体。从模因主体期待发挥的语用功能角度出发，解读在言语交际中口头禅的模因触发认知机制，探讨口头禅在主观意向与社会价值取向方面的模因语用传播，有助于提高人们的语言表达效果，培养高素质的公共讲演能力。重新审视口头禅的语言模因现象，以期引起学界的关注。

关键词: 口头禅模因, 主体期待发挥的语用功能, 主观心理意向, 社会价值取向