›› 2017, Vol. 17 ›› Issue (4): 36-40.

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The “Fine” Tactics Used in Running Policy of Local Academic Journals

GUAN Yanyun   

  1. (Taiyuan Normal University, Taiyuan 030031, China)
  • Received:2017-03-20 Online:2017-08-01 Published:2017-08-04

地方学术期刊“精”字诀办刊方略

关燕云   

  1. 太原师范学院,太原 030031
  • 作者简介:关燕云(1963—),女,山西人,太原师范学院编辑,研究方向:编辑出版。

Abstract: The problem of being “full, scattered, small and weak” has become ingrained habits in local academic journals. As a vulnerable group in academic journals to break out in the context of new media fusion, local academic journals can improve work performance by using three aspects of precise planning, precise force and fine work, which is called “fine” tactics. To change the local academic journals inveterate habits through these three aspects of work is effective. Combined with he working characteristics of new media integration, the above several aspects of work are discussed.

Key words: local academic journals, new media integration, “fine” tactics, planning

摘要: 地方学术期刊存在的“全、散、小、弱”问题已成为固习,作为学术期刊中的弱势群体,如何在新媒体融合的语境下突围,可以从精确策划、精准发力、精细耕耘等三方面来加强工作,称之为“精”字诀办刊方略。通过这三个方面的工作来改变地方学术期刊的固习是有效的,同时结合新媒体融合工作方式的特点,对以上几方面工作进行论述。

关键词: 地方学术期刊, 新媒体融合, “精”字诀, 策划