Abstract: Media language is an important carrier of information dissemination, which has close relation with national image creation. The editorial titles on New Years day of Peoples Daily since Chinas reform and opening up create the studious, united, promising, new, and amiable China image through special words, grammar and semantic features. The language strategies of Peoples Daily editorial title show that, media language is related to national image construction. At the same time, in order to spread better Chinese national image, media language should also keep pace with the times in shaping national image.

Key words: Peoples Daily, New Years Day editorial, media language, national image, strategy

摘要： 媒体语言不仅是信息传播的重要载体，与国家形象塑造也有着密切关系。改革开放以来，《人民日报》元旦社论标题通过词汇、句类、语义三方面策略塑造了一个奋进、团结、光明、崭新、具有亲和力的新中国形象。媒体语言的运用关乎国家形象建构，为更好地传播中国国家形象，媒体语言在塑造国家形象时要与时俱进。

关键词: 《人民日报》, 元旦社论, 媒体语言, 国家形象, 策略