Abstract: Ideological work is the key work of the Party. In order to do a good job, it is necessary to optimize the mainstream ideological education carrier, to realize the core values of socialism to unite people and lead the society. Based on the analysis of the present situation of the educational carrier of mainstream ideology in the Internet+ era,the basic principles should be followed while expounding the necessity of mainstream ideology. Finally, five optimization strategies for strengthening Internet construction, enhancing Internet settings, highlighting Internet traits, consolidating Internet effectiveness, and innovating Internet thinking are proposed in order to better consolidate the guiding position of Marxism in the field of ideology.

Key words: “internet+”time, mainstream ideology, educational carrier, optimization

摘要： 意识形态工作是党的重点工作，要做好这项工作需优化主流意识形态教育载体，实现社会主义核心价值观凝聚人心、引领社会。分析“互联网+”时代大学生主流意识形态教育现状，阐述主流意识形态的必要性及应遵循的基本原则，提出强化互联网建设、增强互联网设置、突出互联网特质、夯实互联网效力和创新互联网思维五个优化对策，以期更好地巩固马克思主义思想在意识形态领域的指导地位。

关键词: “互联网+”时代, 主流意识形态, 教育载体, 优化