Abstract: The relationship between transportation and tourism is always inseparable. In recent years， the proposal of transportation and tourism integration accurately reflects the role change of transportation and tourism industry in the process of rapid development under the background of the new era， and it is also the inevitable trend for us to build a strong transportation and tourism country in the future. Based on the unique Tibetan and Qiang folk cultural resources along the WenMa expressway， and starting from the aspects of expressway landscape design， the realization of industrial linkage function， the improvement of intelligent level， and sustainable development， this paper discusses the path and strategy of the integration of expressway construction with local culture and ethnic elements under the background of “transportation + tourism” integration development.

Key words: WenMa expressway, Tibetan and Qiang culture, integration development

摘要： 交通与旅游的关系向来密不可分，近年来交旅融合的提出精准体现了新时代背景下交通和旅游行业在快速发展过程中的角色转变，也是日后建设交通强国、旅游强国的必然趋势。以汶马高速公路沿线独特的藏羌民俗文化资源为基础，从高速公路景观设计、产业联动功能实现、智能化水平提升、可持续发展等方面入手，探讨“交通+旅游”融合发展背景下高速公路建设与地方文化、民族元素有机融合，协同发展的路径和策略。

关键词: 汶马高速公路, 藏羌文化, 融合发展