Abstract: The connotation of practical effectiveness of college students entrepreneurship ideological education includes the effect of education and the efficiency of education. The entrepreneurship ideological education of college students has the characteristics of multidimension and multidimension, externality and implication, balance and nonbalance, etc. Based on the analysis on the main factors influencing the education effectiveness, from the promptness, we propose to keep pace with the times, enhance the scientific nature and the development of diversity in unity, pay attention to emotional investment, the construction of a harmonious relationship between teachers and students, focus on the unity, pragmatic, innovative entrepreneurial idea education content method, pay attention to solving practical problems, try our best to meet the students reasonable professional demand, go hand in hand to enhance students entrepreneurial education effectiveness.

Key words: college students, entrepreneurship, ideological education practical, effectiveness

摘要： 大学生创业思想教育实效性内涵包括教育后的效果和教育时的效率。大学生创业思想教育具有多层面性与多维度性、外现性与暗含性、平衡性与非平衡性等特征。分析影响教育实效性的主要因素，从突出时代性、与时俱进，增强科学性与多样性的发展统一，注重情感投入、构建和谐师生关系，着眼知行合一、注重实效，创新创业思想教育的内容方法手段，注重解决实际问题、尽力满足学生合理职业需求等诸多方面齐头并进，以增强大学生创业思想教育的实效性。

关键词: 大学生, 创业, 思想教育, 实效性