Abstract: As a form of TV plays with Chinese characteristics，TV dramas occupy an important position in the production of TV dramas and communication. This article analyzes the dramas in recent years and finds that the characters are concentrated in revolutionary leaders，heroes and ordinary people. At the same time，the invisible embedding of the mainstream value，the real presentation of daily life and the flowing character are the artistic innovation of character creation of this type of drama，which has a long way to go in the future development and needs to balance the relationship between ideological value，artistic value and commercial value.

Key words: television drama, character creation, genre characteristic, artistic innovation

摘要： 展播剧作为具有中国特色的电视剧形态，在我国电视剧生产和传播中占有重要地位。分析近年来我国的展播剧后发现，展播剧的人物形象集中在革命领袖、英模人物和普通人物。同时，主流价值的隐形嵌入、日常生活的真实呈现和流动的人物性格，是此类剧人物形象塑造中的几方面艺术创新。展播剧在未来发展中任重道远，需要平衡好思想价值、艺术价值和商业价值的关系。

关键词: 展播剧, 人物塑造, 类型特质, 艺术创新