Abstract: With the arrival of postCovid19 pandemic era， the market share decline of the longdistance passenger transportation industry has been accelerated. In order to provide scientific decisionmaking reference for the longdistance passenger transportation industry， this paper analyzed challenges as well as opportunities faced by the longdistance passenger transportation industry based on the market requirement change， and put forward the ideas and countermeasures of the transformation and upgrading of the longdistance passenger transportation industry in postCovid19 pandemic era. As the research indicated， the longdistance passenger transportation industry would transform and upgrade based on satisfying market requirement in postCovid19 pandemic era， promoting the main passenger transportation business as well as transboundary operation. Countermeasures were suggested towards seven directions: system planning， service concept transformation， management and control module upgrading， main business improvement， cooperation modes transformation， diversified transboundary operation development and brand image promoting.

Key words: postCovid19 pandemic era, longdistance passenger transportation, challenges, opportunities, transformation and upgrading

摘要： 随着后疫情时代的到来，长途客运市场份额进一步下滑。为了给长途客运行业提供科学的决策参考，结合人们需求的转变，分析长途客运行业面临的发展困境和机遇，提出后疫情时代转型升级的思路和策略。长途客运企业转型升级要立足于后疫情时代的市场需求，实现主营业务提升和跨界业务发展，并从系统规划、转变服务观念、升级管控手段、提升主营业务、转变合作方式、发展多元化跨界业务、提升品牌形象七个方面提出参考对策。

关键词: 后疫情时代, 长途客运, 挑战, 机遇, 转型升级