关键词: 企业社会责任, 企业危机管理, 责任意识, 危机根源, 危机化解

Abstract: The concepts of corporate social responsibility（CSR）and the negative effects of the lack of social responsibility are reviewed，and then the relationship between CSR and crisis combine with the roots of corporate crisis are further studied. By analyzing product quality，strategic management and public relations，it is concluded that lack of awareness of CSR is one of the root cause of the enterprise crisis. Finally it is summarized that crisis caused by the lack of social responsibility must be remedied by the social responsibility，and some feasible suggestions to corporate crisis management based on CSR are proposed.

Key words: CSR, crisis management, consciousness of responsibility, crisis root, dissolve the crisis