关键词: 方言电视, 参与, 对话, 社会化, 公共化

Abstract: The propaganda toward Taiwan is essential to Quanzhou Minnan Dialect Television which is the product of political propaganda. It should safeguard political information passing while shaping their own independent media literacy and development strategy. At present, We Media is highly developed, so the socialization of traditional media is a trend. Participation and conversation is the new lifeline of the traditional media. Quanzhou Minnan Dialect Television ought to dispel stereotypes of culture united front and explore ways to establish public television patterns by expanding to integrate Minnan culture resources in great Minnan area and integrating cross media to make itself social and public.

Key words: dialect television, participation, conversation, socialization, being public